FOR IMMEDIATE RELEASE
SIP Awards International Spirits Competition Celebrates
Biggest Event in 8 Year History
People Have Decided & The Results are in!
behalf of the SIP Awards, we would like to be the first to congratulate Pür
Class Vodka on its recent accomplishment.
This year’s competition proved to be an even greater challenge for each of the 462
spirits competing for the coveted SIP Medals awarded to the top
consumer’s spirit of choice! The SIP Awards is the only international
spirits competition leveling the playing field for established brands and
newcomers alike by enlisting consumers as judges.
judging this year was increasingly critical as over 18% of the brands
entered did not qualify for any type of accolade. Your brand’s
recognition at our competition truly shows its overall premium quality.
its eighth year, the SIP Awards were held at the lush Hyatt Regency, located
in Newport Beach, California.
We are pleased to announce
the following recognitions:
Hendricks Family Distillery LLC www.purclassvodka.com
2017 CCA Qualifier
Made in United States
NEWPORT BEACH, California, May 22, 2016 – Spirit
Enthusiasts flocked to the lush Newport Beach
garden atrium on a sunny Sunday afternoon to kick off the 2016 SIP Awards. With
and now, on its 8th annual competition, the SIP Awards presented the 98 member
Judging Panel with a spectrum of 462 international brands, in over 59
categories, for double
record breaking number of spirits were ushered in using the SIP Awards' patented
ensures a consistent, focused, and accurate survey of consumer impressions of
elements include presentation of unmarked, temperature controlled, undiluted
poured in its own eat glass, vessels scientifically designed to amplify the
respected as the only honest consumer spirit competition, the SIP Awards is
extensive screening and security measures which ensure the Judging Panel is
comprised purely of
day spirit consumers, not tainted with any endorsement, involvement or influence
interest in the SIP Awards has skyrocketed, so too has the number of Brands
vying for the priceless
and valuable insight into sincere consumer reactions. This
hand‐in‐hand growth has created
elite arena where only those brave enough to let their product speak for itself
compete, and where
victory ensures the foundation of a winning legacy.
a SIP Award is a critical milestone that signifies to the market that the most
group, those who eventually vote with their wallets, have pre selected their
Brands are equipped with the proof to let the World know. Snowballing this
new customers is the only way smaller Brands can effectively level the playing
field and showcase their undeniable strengths.
consistent growth pattern is a testament to the value and impact brands enjoy
after a SIP Awards
Struggling brands benefit
from an honest assessment and
for improvement, while
brands create, defend, and expand their legacies. The Consumer Choice Award is
for those with the fortitude to compete, and place, 2 or more consecutive
Conducted separately from the tastings, the Bottle Design competition highlights
in packaging, branding, and the tactile customer experience, and is the only
time any logos,
names or bottle labels are visible. Presented as individual awards, a single
brand may end up
home multiple prizes, any of which will attract masses of new drinkers.
to the opinions and palates of the discerning public, the SIP Awards present a
competition, unaffected by industry bias. This pragmatic and refreshing model of
an honest stage for feedback and recognition where top brands showcase their
To learn more about the SIP Awards beverage competition, venue partnerships, or
list of 2016 winners, visit http://www.SIPAwards.com